SERVICES
From concept development and feasibility reviews
to permit management, stakeholder liaison and event readiness,
Dots & Crosses helps clients dot the i's and cross the t's when finding a home for their brand activations and temporary events, reducing risk, avoiding costly surprises and giving clients the confidence to deliver exceptional activations.
DOTTED I's
End-to-end venue-related permit processing, and compliance and stakeholder management.
Service includes concept feasibility review, location planning, site recce, applications and EOIs, permit processing, licencing, tailored permits and venue arrival and departure manuals, event day contact, venue hand back and debrief.
WHY ENGAGE DOTS & CROSSES?
Ideas can look brilliant in a pitch deck. But can they actually happen?
Every activation exists within a framework of legislation, venue policies,
stakeholder requirements and operational constraints.
Dots & Crosses helps ensure activation concepts are not only creative but achievable.
From the earliest brainstorming sessions through to permit approvals and site hand over, Dots & Crosses helps clients navigate the complexities of event- and venue-related restrictions, policies and legislations - from local councils, to state legislations, to private venue owners.
Whether you're developing a new event concept, pitching to a client or preparing to go live, Dots & Crosses serves as your independent feasibility and compliance partner.
INDEPENDENT
Dots & Crosses does not mark up venue fees. Any supplier discounts are shared with clients. Recommendations are unbiased, based solely on what best serves the client's objectives—not commercial relationships.
THE BRIDGE BETWEEN CREATIVITY AND COMPLIANCE
Dots & Crosses understands creative ambitions, agency workflows, and client expectations equally well as we do regulatory requirements, ensuring innovative activations remain feasible, compliant, and achievable.
TRANSPARENT
Dots & Crosses doesn't claim to know every regulation. Our value lies in our ever-growing knowledge and in knowing where to find the answers, asking the right questions, and navigating complex approval pathways with confidence.
SPECIALIST IN END-TO-END THINKING
Dots & Crosses assesses your briefs through different lenses -- from producers and venue owners to councils, operations, logistics, drivers, public safety, and the customer experience -- in order to identify risks and potential costs before they arise.
YOUR STRATEGIC PARTNER
More than a venue booker or permit processor, Dots & Crosses helps shape ideas early, identifying risks and opportunities before they become costly problems.
HUMAN
In a market increasingly driven by automation, Dots & Crosses provides the assurance that every project benefits from experienced human judgement. Every recommendation, document, and deliverable has been personally considered, reviewed, and backed by years of hands-on permit management experience.
ABOUT DOTS & CROSSES
Kit Huang of Dots and Crosses helps experiential agencies and brand marketers bring their creative event and activation concepts to life whilst remaining compliant to council and state legislations — saving time, money and creative effort from as early as pitching stage through to bump out.
Kit is a trusted event compliance and location strategy consultant for brand activations, experiential marketing and touring productions and shows. With more than 20 years of international and Australian experience, she has delivered projects spanning television and film, concerts and international musical productions, trade shows, sponsorship activations, and brand-led campaigns and experiential.
Over the last 12 years, Kit has advised on the successful delivery of more than 1,000 brand events and activations nationwide. Her expertise includes concept and venue feasibility advice, permit strategy, processing and management, authoring and audit of compliant event documentation and safety plans, and stakeholder management within Australia's experiential marketing industry.
Kit holds qualifications in broadcast media production (international), events and festivals management (UTS), along with enterprise risk management (SAI Global), combining practical delivery experience with specialist compliance expertise.